[Adobe Illustrator]

To celebrate Downtown Health & Wellness’s new dance classes, we planned a two-night dance event; the marketing plan will be released shortly on this site.

The initiative was to create a distinctive, informational, and thoroughly branded piece that could be handed out to thousands of prospective guests at the events, as well as mailed (in an envelope) at the postcard rate.  Additionally, we decided to go with a 1 color print (Pantone 364 U, to be exact – the signature color of Downtown Arts & Yoga), which created some additional challenges and opportunities.

We also created a poster version to be placed in area businesses and storefronts that pulled together the existing design equity with a different format.