[Adobe Photoshop; Adobe Illustrator]

Downtown Health & Wellness had purchased the backpage of Healthy Planet Magazine, a locally distributed monthly publication targeted for an environmentally conscious, holistic living, and overwhelmingly female demographic.  Prior to our involvement, the ads were cool, detached, and packed full of information.  The March, 2010 ad incorporated not just a new direction in the print ad, but also involved the new Downtown Health & Wellness branding for the first time.  This ad also incorporated a stock image, as opposed to April’s ad, which features an image we took, of several of our own instructors.

• View full ad (.pdf)
• View April, 2010’s ad (.pdf)