[Adobe Illustrator]

This fall, Downtown Health & Wellness is hosting Healthy Expo, with the goal of bringing information and hands-on experience with healthy living to the downtown St. Louis population.  This is the final version of the logo.

The values that the logo is communicating is that of openness, availability, ‘business casual’ feeling, and inviting characteristics.  The use of the rounded font, with the tracking reduced, and the text expanded and merged, is reflective of the somewhat casual feeling of the expo; it underscores that visitors do not need to be any specific type of individual.  Health events are typically populated by certain portions of the population, but this expo will feature presentations by hospitals, pharmacists, and other “Western” providers, along with chiropractors, yoga instructors, nutritionists, organic and vegetarian food preparation, and more.