Posts Tagged ‘adobe illustrator’
Print Design: Healthy Planet Backpage

[Adobe Photoshop; Adobe Illustrator]
Downtown Health & Wellness had purchased the backpage of Healthy Planet Magazine, a locally distributed monthly publication targeted for an environmentally conscious, holistic living, and overwhelmingly female demographic.  Prior to our involvement, the ads were cool, detached, and packed full of information.  The March, 2010 ad incorporated not just a new direction [...]

Apr 12, 2010 | 1 Comment »

Print Design: Two Nights of Dance

[Adobe Illustrator]
To celebrate Downtown Health & Wellness’s new dance classes, we planned a two-night dance event; the marketing plan will be released shortly on this site.
The initiative was to create a distinctive, informational, and thoroughly branded piece that could be handed out to thousands of prospective guests at the events, as well as mailed (in [...]

Apr 11, 2010 | 1 Comment »

Logo Study: Downtown Health & Wellness

[Adobe Illustrator]
Take three existing entities, all residing in the same building, with similar goals, but nothing in common from a branding or aesthetic perspective, and you have the problem we were confronted with in February of 2010.  To attack this problem, we decided to begin an entirely new brand, and work on communicating its value [...]

Apr 10, 2010 | 1 Comment »

Logo Study: Healthy Expo

[Adobe Illustrator]
This fall, Downtown Health & Wellness is hosting Healthy Expo, with the goal of bringing information and hands-on experience with healthy living to the downtown St. Louis population.  This is the final version of the logo.
The values that the logo is communicating is that of openness, availability, ‘business casual’ feeling, and inviting characteristics.  The [...]

Apr 07, 2010 | Have your say »