Posts Tagged ‘design’
Saddling Back Up

Back in 2002, my mom was starting a business, doing some speaking engagements and writing a book.  She asked me, an erstwhile IT support guy at the time, if I knew anyone who could build her a website.  ”Well, I can do it,” I asserted, as I had been planning on learning how to do [...]

Web Design: Healthy Expo

[Adobe Illustrator, Adobe Photoshop, Joomla, CSS]
The client was interested in a Joomla-based site to use for an Expo in downtown this fall.  This would be a one-use site, and required a great deal of integration and moving parts, hence the use of a Joomla backend.  (We might have gone with Wordpress instead, but the client [...]

Print Design: Healthy Planet Backpage

[Adobe Photoshop; Adobe Illustrator]
Downtown Health & Wellness had purchased the backpage of Healthy Planet Magazine, a locally distributed monthly publication targeted for an environmentally conscious, holistic living, and overwhelmingly female demographic.  Prior to our involvement, the ads were cool, detached, and packed full of information.  The March, 2010 ad incorporated not just a new direction [...]

Print Design: Two Nights of Dance

[Adobe Illustrator]
To celebrate Downtown Health & Wellness’s new dance classes, we planned a two-night dance event; the marketing plan will be released shortly on this site.
The initiative was to create a distinctive, informational, and thoroughly branded piece that could be handed out to thousands of prospective guests at the events, as well as mailed (in [...]

Logo Study: Downtown Health & Wellness

[Adobe Illustrator]
Take three existing entities, all residing in the same building, with similar goals, but nothing in common from a branding or aesthetic perspective, and you have the problem we were confronted with in February of 2010.  To attack this problem, we decided to begin an entirely new brand, and work on communicating its value [...]

Web Design: Locust Street Marketplace

[Wordpress]

Locust Street Marketplace, a resell shop of antiques and other high-demand items, wanted a site that was lean and to the point.  Their clientele are primarily not power computer users, and either want the location of a relatively off-the-beaten-path store, to contact the shop ownership, or to view the updated-weekly gallery of pictures.  The [...]